Our online ordering used to live entirely inside a delivery app that took a cut of every sale. Now most regulars order straight from our own page.
Owner, fast casual burger counter
Added an owned ordering flow alongside third-party apps
A website for a sandwich or sub shop built around made-to-order menus and modifiers
A sandwich shop website earns repeat orders when every bread, meat, cheese and topping choice is represented clearly, the same way a customer would order at the counter.
Common problems
What usually goes wrong for sandwich and sub shops
- Made-to-order sandwiches are represented as a handful of fixed combinations instead of the real modifier list.
- Catering platters and party orders have no dedicated page, so large orders come in as confused phone calls.
- The site does not distinguish a quick lunch order from a next-day catering request.
- Multiple locations share one generic page instead of each having its own hours and menu notes.
Page architecture
The pages your site will carry
- Home
- Build-your-sandwich menu
- Catering platters and party orders
- Delivery zone and pickup times
- One page per location
- Loyalty or rewards note
- Reviews
- Contact
Sandwich builder
A modifier-driven order flow for bread, protein, cheese and toppings, plus a separate catering request path for larger orders.
Illustrative example of the kind of outcome clients report.
Pricing
Three ways to run it
Order StarterThe website, fully managedLive in 7 days
Order EngineEverything, plus the AI EngineLive in 10 days
Full KitchenEverything, plus the Content EngineLive in 15 days
Questions from sandwich and sub shops
Can the ordering flow handle full customization, not just set combos?
Yes. Bread, protein, cheese, toppings and sauces are all represented as real modifiers in the ordering flow, matching how a made-to-order sandwich is actually built.
Do you separate catering orders from regular lunch orders?
Yes. Catering and party platters get their own page and request path with the lead time your kitchen needs, separate from same-day lunch ordering.
Can we show a loyalty or rewards program on the site?
A simple page describing how your loyalty or rewards program works is a common addition. Running the program itself depends on the tool you already use for it.
How do multiple locations work on one site?
Each location gets its own page with its own hours, delivery zone and any menu differences, rather than a single shared page listing every address.
See it built for sandwich shops
A live walk-through, on your screen, of the site you would get.