| Page speed and Core Web Vitals | Achievable with discipline; degrades as plugins and full-size photos accumulate | Custom coded to a 90+ PageSpeed target, re-checked weekly, fixed at our cost |
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| SEO control | Excellent, through plugins someone has to configure and keep configured | Excellent, configured for you, with the page architecture built as part of the plan |
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| Schema and structured data | Plugin-generated, and often duplicated by two plugins at once | Generated once from the visible content: business, service, FAQ, breadcrumbs |
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| AEO and GEO readiness | Possible, but it is a writing and structure job nobody has been assigned | Answer-first content, visible FAQ blocks, llms.txt, consistent entity facts |
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| Hosting and security | Your host, your SSL, your backups, your update schedule | Included: edge hosting, SSL, CDN, DDoS protection, backups, unmetered bandwidth |
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| Maintenance burden | Core, theme and plugin updates forever, plus testing after each one | None for you. Nothing to update, nothing to renew |
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| Who does the work | You, a freelancer, or a maintenance retainer on top of hosting | Our team, inside the monthly fee |
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| Content and blog | The best blogging software there is, if somebody writes | 2 to 3 researched articles a week, written and published for you |
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| Design quality | From excellent to theme-shaped, depending on who built it | Designed for your menu, one system extended across every new page |
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| Accessibility and policy pages | Plugins exist; overlays are not a fix and can make things worse | Accessibility-minded build plus the policy pages a restaurant site needs |
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| Cost model | Hosting, premium plugins, a theme, and someone's time or hourly rate | One monthly fee, build fee invoiced after launch, no hourly billing |
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| Lock-in and ownership | Total ownership of the files, which also means total responsibility | Domain in your name, content export on cancellation, no exit fee |
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