Customers used to call and ask what was on the menu today. Now they just open the site, and the order lands in our system already sorted by pickup or delivery.
Owner, fried chicken takeaway
Moved off a PDF menu and a phone-only order line
A website for a burger or fast casual counter built around build-your-own orders and combo pricing
A fast casual website converts when someone can build their exact order, patty, toppings, side and drink, and see the combo price update as they go.
Common problems
What usually goes wrong for burger and fast casual counters
- Build-your-own options exist at the counter but not online, so digital orders default to the plainest version of every item.
- Combo pricing is inconsistent between the menu board and the website.
- There is no way to show a limited-run seasonal item without waiting on a developer.
- The current site treats dine-in, pickup and delivery identically, when each has different timing.
Page architecture
The pages your site will carry
- Home
- Build-your-own menu
- Combo pricing
- Delivery zone and pickup times
- One page per location
- Catering trays
- Reviews
- Contact
Build-your-order flow
A configurable order builder for patties, toppings, sides and drinks, with combo pricing calculated automatically as choices are made.
Illustrative example of the kind of outcome clients report.
Pricing
Three ways to run it
Order StarterThe website, fully managedLive in 7 days
Order EngineEverything, plus the AI EngineLive in 10 days
Full KitchenEverything, plus the Content EngineLive in 15 days
Questions from burger and fast casual counters
Can customers build their own order the way they can at the counter?
Yes. The ordering flow is built as a configurable order, not a fixed product list, so toppings, sides and combo choices work the same way online as they do in person.
How do you handle dine-in versus pickup versus delivery timing?
Each fulfillment type gets its own timing and instructions in the ordering flow, so a customer sees the estimate that actually applies to their order.
Can we add a seasonal or limited-run item quickly?
Yes, as a revision, turned around within the plan's standard timeframe with no separate fee for a menu change.
Do you support catering trays for offices and events?
Yes, a catering tray page with its own request form is a common addition for fast casual counters and can be built into your site.
See it built for burger counters
A live walk-through, on your screen, of the site you would get.